Summer Special Pricing available for a Limited Time!

Introducing Precision Nutrition, the nutrition system used by Dr. John Berardi’s personal clients and athletes to build lean, muscular, high-performance physiques – in record time.

One complete system made up of 6 books, 2 audio CDs and 2 DVDs

• Learn at your own pace. Whatever way you learn best covers the entire spectrum of goals, from female fat loss to male muscle gain
• Learn exactly how to get to your chosen goal as fast as possible, and stay there permanently. The Individualization Guide teaches you how to customize a nutrition plan for yourself
• Throw away ineffective cookie-cutter diet plans and figure out exactly what works for you. Never before released to the public
• Be the first to take advantage, and get a $50 discount (Introductory Offer Price $99.99) if you order before April 30st, 2006.

What kind of body do you really want?

Think about it for a second. Ask yourself, “What kind of body do I really want?”

Women often say something like, “Oh, I just want a nice, toned body. Not too big, but firm.” Toned and firm, you say? Okay, sounds good to me.

Men usually say something like, “I want to be big – muscular and lean.” Well, I’m with ya. That’s a noble goal.

You know what you want to look like. You can picture it in your mind. You know exactly what kind of body you want.

Now brace yourself and ask yourself honestly, “Why don’t I already have the body I want?”

“Why don’t I look the way I want to look, right now?”

“What’s holding me back?”

Ask: "What's holding me back?"

Well, let’s consider the possibilities . . .

Is it a lack of motivation? Maybe. In my experience, however, the people who actively seek out solutions to their problems have motivation enough. You don’t need to move mountains to get in the best shape of your life; you just need to get started, and everyone can do that. If you can start, you can finish – as long you do the right things! You see, once you’ve started to change your body, you don’t need motivational slogans and pep talks. What you need are results! Results are the true motivation. When you’re doing something that works, you just look in the mirror and say, “Damn, I look good – this stuff really works.” It’s positive reinforcement of what you’ve been doing, and you keep doing it. So the problem isn’t rah-rah inspiration. It’s something else.

Poor exercise habits? Sometimes, especially if you’re completely sedentary. If your daily activity involves nothing more than moving from one piece of furniture to another, you’re simply not going to get that body. Looking good naked requires exercise, and probably more than you’re told is necessary. (30 minutes three times a week? I don’t think so.) But even then, I work with lots of people who are already exercising with highly skilled trainers and coaches – and even then, they don’t always get the results. So what else could it be? What is it really?

Bad genetics? Look, this is a definite NO. A complete cop-out. You know what bad genetics are? Being born without legs. A propensity to gain fat around your midsection is NOT bad genetics. Sure, each of us has certain genetic limitations; for instance, you may not be equipped to play quarterback for the Patriots, play center for the Celtics or win the Boston Marathon – in other words, you may not have the genetic makeup to reach the upper limits of human performance. But you can always lose fat or gain muscle. In ten years of working with people of all stripes, from office managers to elite athletes, I’ve yet to see a single case where we couldn’t make significant body composition change – and that’s what you really want, isn’t it? So if you’ve been using the old “bad genetics” routine, stop shaking your fist at the heavens, and look a little closer at the real problem.

So what is the real problem? Ask yourself again: “Why don’t I have the body I want?”

What’s really holding you back.

Look, it’s not your lack of inspirational posters. It’s not the set/rep scheme you use in the gym, and it’s definitely not your genetics.

Make no mistake about it, your limiting factor nearly always resides in the 160+ hours per week that you spend outside of gym.

And what do you think is the most important factor in those 160+ hours? What, in that time, has the greatest impact on your body composition, health and performance?

Answer: Nutrition.

Whether you want to gain muscle, lose fat, or just live healthy, the limiting factor is almost always nutrition.

Poor nutrition is what holds you back.

And good nutrition is what will move you forward. Good nutrition is what will feed muscle and shed fat. It’s what will improve nearly every health marker you can measure. It’s what will drastically improve recovery and mood, so you can work harder, longer. Good nutrition is what will get you the body you never thought you could have.

Change your nutrition, and you’ll change your body entirely. Change your nutrition, and you’ll quite literally change your life.

Just look at people who have made major changes to their body – and I mean major changes, the type of changes that make people take notice when you enter the room. The common denominator is that they all completely changed their nutrition.

“Well, great,” you say, “I understand the importance of nutrition to my body – and I do want to change – the question is how!”

Enter Precision Nutrition.

I’ve spent a lifetime studying nutrition. I’ve logged thousands of hours learning and teaching in the classroom and experimenting in the research lab, and thousands more applying it all in the real world – from the highest levels of elite athletics right down to the trenches in the local gym.

I’ve tried everything known to man to get better results out of my clients. I’ve made more errors than I care to remember. In fact, I know more about what doesn’t work than anyone else I’ve ever met. And the funny thing about knowing what doesn’t work is that it’s the surest way to figuring out what does.

From that knowledge and experience, I’ve created a complete system containing everything you need to know about nutrition to make dramatic, rapid changes to your body.

It’s called Precision Nutrition.

Precision Nutrition is what works, pure and simple. Precision Nutrition is a system designed with one single purpose: to turn research into results.

"What is Precision Nutrition? What do I get?"

Precision Nutrition is system of books, audio CDs and DVD videos to teach you everything you need to know to get the body you want.

You get:

The Precision Nutrition Diet Guide
Your comprehensive guide to diet and nutrition. Put aside all the tips, tricks and gimmicks you’ve heard over the years. Forget everything you’ve been told about nutrition and learn the right information from scratch – in one complete, beginning-to-end system that fills in the blanks and puts everything into proper perspective.

With the Precision Nutrition Diet Guide, everything is covered, from food selection to meal timing to nutrition program design. You will learn everything you need to know to lose fat or gain muscle. You’ll set your goal in the beginning, and you’ll learn exactly what to do to achieve it.

Everything is organized according to it’s importance in the grand scheme of things, and nothing is left to chance. You will walk away knowing exactly what you need to do to build the body you want.

Quick Start Guide
Rapid body comp change CAN happen – if you get all the right information, and put it to use immediately. That’s what the Quick Start Guide is for. I’ll show you the exact steps that you need to take right away if you’re going to succeed. Every step is laid out in detail, and in under 45 minutes you will have done precisely what most people never think to do – the critical steps that make all the difference.

The Super Shake Guide

Filled with ample amounts of high-quality protein, essential fatty acids and micronutrition, the Super Shake will ensure you never lack great nutrition, no matter where you are or how much time you have. It simply blows the off-the-shelf “meal replacements” out of the water – and you can make it yourself, cheaply and quickly. In the Super Shake Guide, I’ll show you exactly how to make them, I'll show you how to customize them for your body type and your goals, and I'll show you a bunch of examples to get you started.

5-Minute Meals
You’ve got a life. You’ve got a job, a family, a girlfriend/boyfriend/spouse, hobbies or school or other time commitments. What you don’t have is endless time for meal preparation. But guess what? Without that meal preparation, you’re pretty much doomed to body comp hell. With the 5-Minute Meals Guide, however, consider it taken care of. You’ll have a complete list of dozens of delicious, perfect Precision Nutrition meals that can be made in under five minutes. Great nutrition has never been this convenient.

Individualization Guide
Generic, cookie cutter plans clipped from magazines can only get you so far. As your body changes, your needs change, and your nutrition plan must adapt. If you’re not constantly tweaking your plan to fit your ever-changing nutritional needs, you’re guaranteed to stagnate.

There is only one sure-fire way to continue to get results, and that is to tailor your diet specifically for your body, your goals and the results you’ve gotten in the past. So how do you know how your body differs from others? And once you know, what do you do about it? How do you know what changes to make? I’ve put the answers in the Individualization Guide, a practical, step-by-step guide to a complex subject. I’ve made it easy to customize your diet for your specific needs – and you’ll be amazed at the results.

Precision Nutrition Audio Series
Different people learn different ways. Some by reading, some by demonstration, and some by listening. For those in the latter group, I’ve created the Precision Nutrition Audio Series, a collection of audio segments covering the 10 Habits of Good Nutrition, the Nutrition Cheat Sheet, the Gourmet Nutrition Cooking Tips and the Super Shake. Put them on your MP3 player or listen to them in your car.

Disc 1: The 10 Habits.
The 10 Habits are my ten rules of good nutrition. In this CD I go into detail: what the 10 Habits are, why they’re so important, and most of all, how to actually use them day to day. I’ll teach you how to make the right nutrition decisions, instantaneously and effortlessly. I’ll share the exact mental checklist you must go through every time you sit down to eat. Learn this material and you’ll fast-track to a superior body.

Disc 2: Meal Preparation.
On disc 2, Dr. John Williams and I discuss cooking tips and strategies for easy, great tasting meals that fit the Precision Nutrition goals: optimal body composition, health and performance. We talk about everything from spices to cooking utensils, from making fast and easy meals to cooking uncommon foods for great results. And for those times when you can’t sit down to make a meal, I go over the principles behind the Super Shake, why it’s important, and how to make one for yourself.

No Nonsense Nutrition DVD series
Want even more? How about our best-selling No Nonsense Nutrition DVD video series, which will teach you absolutely everything you need to know about nutrition, and nothing you don’t. No confusion, no gimmicks – just principles, plans and results. Here’s how it breaks down:

Disc 1: The Foundation

• The Right Mindset
  • Learn! Know the right info, how to implement it and how to internalize it
  • Use the right map! Are you headed in the right direction?
  • Raise your standards!
  • Start today!
• The Right Information
  • Avoid falling victim to the "expert problem"
  • The relationship between eating for health and eating for optimal body composition
  • Health objectives
  • Body composition objectives
  • The 7 habits of highly effective nutrition plans
• The Right Plan
  • Creating a meal plan based on the 7 habits
  • When the one-size fits all works
  • Shopping successfully
  • Planning meals successfully
  • Eating successfully
  • The First Supper
• Bonus Segments:
  • Grocery Store: Putting the rules into practice
  • Kitchen: The daily 30 minute cooking routine

Disc 2: Individualization

• Introduction
  • The fad of individualization
  • What does true individualization mean?
  • From one size fits all to tailoring your program
• Your Most Important Concern
  • The "Ingenuity Gap"
  • Adopting a problem solving mind
  • Finding "AND" solutions
  • Nutrition AND your personal lifestyle
  • Defending against "EITHER/OR"
• The Details of Nutritional Individualization
  • Demystifying program design
  • The decision making procedures we use every day
  • The three criterion for program design
  • Achieving body composition results
• Bonus Segments:
  • Roundtable: Elaborating on the "No Nonsense" principles
  • Human Performance Lab: A tour of the facilities

NOTE: The No Nonsense Nutrition DVDs are not regionally encoded, so they will play on any DVD player or computer anywhere in the world.

The Gourmet Nutrition Cookbook
This is no ordinary cookbook. It’s an all-out optimal eating manual, an assault on poor nutrition and bad tasting food everywhere. I challenged my good friend and healthy cooking master craftsman Dr. John K. Williams to come up with 100 gourmet-quality recipes that meet all of my nutritional requirements for body composition, health and performance, and he came through big-time. Complete with 5-star meals that will impress even the most jaded food critic to quick fixes that will get the job done on the go, plus a section on general cooking instruction and tips, this book will forever change the way you think about nutrition. You’ll finally eat great tasting meals that work toward your goals, rather than against them.

"Are these e-books? Do I download them?"

No, these are not e-books.

While I have released books in the past as downloadable PDF e-books, that’s not what Precision Nutrition is.

Precision Nutrition is a real, deliverable product that will be sealed and delivered to your door. It comes in one box containing print versions of all material (including the Gourmet Nutrition cookbook, formerly only available as an e-book) as well as the two audio CDs and the two DVDs.

“Is Precision Nutrition for me?”

The easiest way to describe who Precision Nutrition is for is to tell you who it ISN’T for.

Precision Nutrition is not for people who already have the bodies they want. If you’ve already got the results you desire, and look exactly the way you want to look, your nutrition is sufficient to achieve at least that much. As I said, Precision Nutrition is a results-based program, and if you already got ‘em, flaunt ‘em. But if you think there’s room for improvement to your health, performance or even to the way you look, read on.

Precision Nutrition is also not for people who are just looking for academic educational material. I’ve written stuff like that, and this isn’t it. Precision Nutrition is a practical system to get results, not to teach nutritional biochemistry.

BUT, if you’re not yet getting the results you want – if you’re overweight and want to lose fat, or underweight and want to gain muscle, or unhealthy and want to eat healthier, or tired and want increased energy – than Precision Nutrition is definitely, certainly, and absolutely for you.

"But I think my nutrition is already pretty good – do I still need this?"

Well, first of all, how do you know your nutrition plan is good?

Because you “try to eat healthy?” Because you think your diet is low-carb, or high-carb, or low-fat or high-fat, or low-protein or high-protein or high in fiber?

Because it looks good on paper?

Or because it meets some other criteria for "pretty good nutrition" that I don’t know about?

Let me lay this out in the clearest, most concise way I know how . . .

If you don’t already have the body you want, then your nutrition plan is not good enough.

Listen, the only one way to determine whether your nutrition plan is any good is look at your results. That’s the plain truth. I don’t care if your plan meets so-and-so’s guidelines, or is “low-carb” or contains enough vitamin C or whatever the latest B.S. indicator of good nutrition is in the popular press.

There is only one rule: what works is good; what doesn’t is not. That’s the only rule I live by.

Precision Nutrition is entirely outcome-based – it’s about getting results and nothing else. So if you want to know whether Precision Nutrition is right for you, then just ask yourself this question:

"Do I have the body I really, truly want?"

Answer it honestly – don’t worry, no one is listening.

If the answer is yes, then great.

But if you answered no – “in all honesty, I don’t yet have the body I really want” – then I can say without the slightest hesitation that Precision Nutrition is exactly what you need. Optimizing your nutrition plan is the true secret to transforming your body – and Precision Nutrition shows you exactly how to do it.

OK, so what does Precision Nutrition cost?

Let me warn you: if you’re looking for a casual read, a tip here and there, or something to sit on the coffee table, I strongly recommend you look elsewhere.

Precision Nutrition isn’t an Oprah’s choice, NYT best-seller list program. It is not based on gimmicks and one-trick pony ideas. It is not a collection of tips and tricks. It is not a collection of disconnected articles. And it’s not for everyone.

Simply put, Precision Nutrition is a no-nonsense approach to getting results, based on the latest research and my years of experience in the field. It’s a complete system, built for one purpose only: to give you precise control over your body through nutrition. There is nothing else like it.

If you’ve finally decided it’s time to get serious about building the body you’ve always wanted, you’re in the right place.

To give you a comparison: working with me directly to learn how to do this costs a minimum of $1500 and takes at least four months. It’s the surest way to transform your body, as my coaches and I will cover every base and save you from your mistakes before they happen. But obviously, not everyone can spend that kind of money.

So I designed Precision Nutrition to take everything you would learn working with us directly over a four-month period and condense it into one complete system that covers all contingencies. And for one-tenth of the price.

The Precision Nutrition system, complete with all 5 guides, the Gourmet Nutrition cookbook, the Precision Nutrition Audio CDs and the No Nonsense Nutrition DVDs costs only $149.99. For less than it costs for a single hour of my time, and less than three hours with a personal trainer, you get the nutrition knowledge you need for a lifetime in a better body.

"Is it in stock? When will it ship?"

We sold out our first three printings of Precision Nutrition, and we've just finished our fourth. We're now in full gear, and all orders are shipping out of our warehouse in Indiana within 2 business days. Shipments within the US are sent via UPS Ground; international customers have the choice of either US Postal Service Air Mail or UPS Worldwide Express. You can choose your desired shipping method and get shipping prices in real time after you've filled out your shipping address on the Precision Nutriton Order Form.

And it gets even better. . .

Order Precision Nutrition before March 31st and get $50 off!

If you’re serious about learning, once and for all, what optimal nutrition can do to transform your body, I want to put Precision Nutrition in your hands.

Since you’re among the very first to see this site and this program, I’d like to give you the best deal possible. It’s simple: order Precision Nutrition by March 31st and I’ll give you the complete system for just $99.99.

I’m not kidding. You get a full $50 off!

But March 31st is the last you’ll see of that price. After that, it’ll be back to $149.99 for good. So act now, because you won’t have this chance for long.

Try Risk-Free for 45 Days!

I want to give you a chance to try Precision Nutrition risk-free. I want you to see for yourself how powerful it is.

Precision Nutrition will teach you EVERYTHING you need to know to get the body you want. I’m giving you 45 days to read the material, listen to the CDs and watch the DVDs.

If after 45 days you feel that you still don’t know EXACTLY what to do, and EXACTLY how to do it, I’ll give you every cent back. It’s that simple.

You have absolutely nothing to lose, and everything to gain.

Don't procrastinate, don't hesitate. Just take action. You can build the body you never thought you could have – if you make the choice to begin right now.

Order Precision Nutrition Now!
(Click to go to our 100% secure online order form.)

Best,

John M. Berardi, Ph.D., C.S.C.S.

PS: Here's what people are saying about Precision Nutrition . . .

"With Precision Nutrition, we've reached all our nutritional goals: increased daily energy, optimal body composition and better overall health from all perspectives -- even our tired athletes are in better moods."

- Mike Cavaliere, Assistant Coach
Canadian Olympic Cross Country Ski Team

"I'll be honest, when I first signed up with Dr. Berardi, I didn't really know what to expect. But 3 months later, I had gone from 35 pounds overweight to fitting in dress I hadn't worn since "the bulge," looking and feeling better than I ever had before. The missing pounds speak for themselves."

- Andrea Lewis
New York, NY

"I tried a lot of diets before finally finding JB on the web. His methodical, ground up approach was a refreshing change from the dieting circus. No nonsense, all right. I didn't realize how much I didn't know about getting lean. But JB made sure I figured it out: in four months I was down to 7% body fat, from 16%."

- Isaac Everest
Portland, OR

"I received my Precision Nutrition package last Friday, just as I was running out the door for a road trip. Just my luck! This was my first opportunity to really dig through the materials, and I must say I am very impressed. The information is thorough, the recipes are fantastic, and the whole package is motivating. I also have to commend you on the presentation/packaging! This is something I will be referring to for years."

- Dan P.

"The worksheets are very helpful. The food lists, the recipes, the explanations for getting started -- it helps a lot in demystifying the whole "i have no time to eat healthy!" excuse. Thanks JB & crew!"

- Ivonne B.
New York, NY

"People come to me predominantly for help with their exercise programs. But realistically, there's only so much I can do with just 3 hours a week with the client, max. That's why I give my clients Precision Nutrition. With PN I'm having clients consistenly dropping one to two pounds of fat per week, and keeping it off."

- Kris Aiken, Head Trainer
Planet Workout, Oakville, Ontario

Some current teams/organizations using Precision Nutrition: